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A winning video refreshed

We thought we'd show you a charming short animation film by HaoMing Du, The More We Wait, The Longer It Takes, which won the Grand Prize Winner title in Picture This, a global video competition in support of the Sustainable Development Goals. Responding to the brief The Time to Act is Now!, Du created an impactful stop-motion animation commenting on the 75 trillion pieces of rubbish floating in our oceans. 


Picture This
The More We Wait, The Longer It Takes © HaoMing Du

The video reminds us that if we reverse our habits and work together, small actions can create a positive change. As part of his prize, Du flew to London for an exclusive award luncheon and benefitted from a two-hour mentoring session with executives from Sony Pictures Television and the United Nations Foundation.

To help further Du’s filmmaking career, he was also given $1000 (USD) and a Sony Alpha Full Frame camera - a great kit for aspiring filmmakers. One of the most exciting elements to his prize was his once-in-a-lifetime opportunity to work closely with the Sony Pictures Television creative team in Latin America to finalize his film.

Given unique access to work hands on in the post-production process with creative experts, Du learned and contributed to selecting and approving a voice over actor for his film (which was translated into six languages) and chose music that would be cleared for worldwide broadcast. Additionally, he worked with the graphics team to create a new title treatment (the opening and closing slides of his short film) and was educated on key elements necessary for a film’s final delivery for broadcast - including the audio mixing and colour correcting process. 

It’s fascinating to see the film before and after his time with the Sony Pictures Television creative team and today we unveil his refreshed and updated film. 


Video before time with Sony Pictures creative team

Video after time with Sony Pictures creative team

Speaking about the experience, the Sony Pictures Television creative team say how they had an amazing experience working with such a young creator and were thrilled to be part of his filmmaking journey.

Picture This sits with the Sony Future Filmmaker Awards Environment category in Creators for the Planet, which is a global year-round engagement program set up to spotlight and amplify creators' stories promoting prosperity and peace for people and the planet. 


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